Principles of Marketing (BUS 371)
Term: 2013-2014 Academic Year Spring Term
Mon-Wed-Fri, 9:00 AM - 9:50 AM (1/6/2014 - 5/2/2014) Location: MAIN SMITH 120
Students will study the marketing function in national and international business. The course includes discussion of market definition, marketing environment, marketing information and decision making about product, pricing, promotion and placement. Prerequisite: BUS 101.