Marketing Management (BUS 471)
Term: 2013-2014 Academic Year Spring Term
Tue-Thu, 9:30 AM - 10:50 AM (1/6/2014 - 5/2/2014) Location: MAIN SMITH 210
Students will learn to identify and explain important concepts of marketing management and apply them to practical situations. Students will become acquainted with the roles, responsibilities, and tools of the marketing manager. Students also will become familiar with developing marketing plans and planning and executing marketing strategies.