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Course Information


Marketing Management (BUS 471)

Term: 2013-2014 Academic Year Spring Term


Dr. Monty Bohrer
E-mail address is hidden, click here to e-mail
Office Hours:
  • By appointment or
  • Monday 10:00 AM to 11:30 AM
  • Monday 1:00 PM to 2:00 PM
  • Wednesday 10:00 AM to 11:30 AM
  • Wednesday 1:00 PM to 2:00 PM


    Tue-Thu, 9:30 AM - 10:50 AM (1/6/2014 - 5/2/2014) Location: MAIN SMITH 210


    Students will learn to identify and explain important concepts of marketing management and apply them to practical situations. Students will become acquainted with the roles, responsibilities, and tools of the marketing manager. Students also will become familiar with developing marketing plans and planning and executing marketing strategies.
    Prerequisite BUS371