Marketing Strategy (BUS 610)
Term: 2013-2014 Academic Year Fall Term
This study begins with evaluating strategic marketing, assessing its managerial approach and building analytical skills to help solve marketing problems locally and in larger contexts. Brand management coverage will expose students to the current concepts of branding, creating customer based brand equity, and measuring brand performance. The last component of this study evaluates the importance and necessity of marketing research. This includes the analysis of execution, interpretation, and presentation of marketing research.