Welcome to Introduction to Design. This
foundation course explores the basic principles and elements of design using a
variety of graphic me
diums and elementary drawing skills.
This is a studio
course requiring extended hours.
is the profession
that plans and executes the design of visual communication
to the needs of audiences and the context for which communication is intended.
work is composed of images and typography.”
Institute of Graphic Arts and National Association of Schools of Art and Design
impacts every aspect of contemporary life. Billboards, magazines,
advertisements, toothpaste containers, cell phones, the pattern on
bedspreads/floor covering, airport or metro maps, and logos, just to mention a
few are all created by a designer. Graphic Design provides structure within the
arena of contemporary communication, and lies at the core of ALL other art
forms. The relationship to other art disciplines and content areas make
this an obvious choice for a general education course.
overall objective of the course is to provide students with the ability to
solve communication problems through identifying the problem, research,
critical analysis, solution generation and outcome evaluation. Students will
construct meaningful visual responses to these communication problems, by
utilizing various research techniques, problem-solving strategies, critiquing
processes, tools and technology.
Students who are new
or unfamiliar with Tigernet should take an hour or so to explore the system.
The best way to do this is to view a course. Click the navigation buttons and
observe the results. Note how the content is organized, and learn how to use
the system tools for communicating and submitting assignments. For additional
information, students are encouraged to review the Tigernet Student User
Graphic Design Building, DWU Campus
Beginner’s Mind, Open Mind
Composing with Color
g. Color, Emotion, and Expression
3. Principles of
Unity and Variety
Scale and Proportion
Illusion of Space, Illusion of Motion
Creating the Illusion of Space
Animated Space: Constructing Mulan
c. The Illusion of Movement
Concepts in Critical
Seven Characteristics of Creative Thinking
c. Time Management
Problem Seeking and Problem Solving
Convergent and Divergent Thinking
Variations on a Theme
f. An Open Mind
Developing Critical Thinking
Form, Subject, Content
Stop, Look, Listen, Learn
Types of Critiques
Developing a Long-Term Project
Turn up the Heat: Pushing Your Project’s Potential
Concept and Composition
h. Accepting Responsibility
Purpose and Intent
Launching the Imagination 4th Edition by Stewart.
Books can be ordered through the DWU Bookstore or Online
REFERENCED TEXTBOOK: Basic Visual Concepts and Principles
for Artists, Architects, and Designers by Wallschlaeger and Busic-Snyder,
Principles of Form and Design by Wucius Wong.
ADDITIONAL REQUIRED READING: All additional required reading
is provided through online links, located in the Online Resources Tab.
Review the Student Tigernet Tutorials found in the Student
tab at the top of your screen once you have logged into Tigernet. Course
materials will be found under the Introduction to Design tab which you will
find once you log into Tigernet.
This foundation course combines studio work with classroom
instruction. Utilizing the elements and principles of design, and working in
various black-and-white and color media along with elementary drawing skills,
students in this course develop an understanding of the various organizational
possibilities available in designing for the flat surface. Along with
learning and applying professional presentation skills and craftsmanship, the
development of ideas, problem-solving skills, creative thinking and
understanding design concepts are the focus of this course. This is a studio
course requiring extended hours.
NEED FOR SELF
Since this is a basic design COLLEGE art course, it is
imperative that you maintain discipline and keep up with the pace. You should
develop a regular routine and stick with it. Daily in class assignments
referencing our reading, along with major design projects will be
assigned. Part of your grade is determined by your ability to participate
in class and contribute to the learning environment.
HOW TO GET HELP:
I want this to be not
only a productive learning experience for you, but also a positive
experience. Please don’t hesitate to contact me if I can help you with an
assignment or answer questions related to the course content.
My office hours are
by appointment. I will respond to emails within 48 hours. Do not text me. If
you need to converse with me we can set up a conference or visit on the phone.
Email me your phone number and I will call you.
I read my e-mail (email@example.com) regularly.
Be diligent in your
studies, be prepared, strive toward excellence and ask for help before you feel
I look forward to
meeting you all.
Technical help should
be addressed to Rod Brown at the DWU Helpdesk.