Sports Marketing & Sales Promotion (SPM 375)
Term: 2013-2014 Academic Year Fall Term
Mon-Wed-Fri, 10:00 AM - 10:50 AM (8/26/2013 - 12/18/2013) Location: MAIN SMITH 120
This course is an analysis of the relationship among sport promotions, sales management and public relations strategies the sport manager uses. Students develop promotional strategies and applied exercises associated with real-life sport organizations in an effort to enhance the public relations and sales management efforts of the organization.