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Course Information


Sports Marketing & Sales Promotion (SPM 375)

Term: 2013-2014 Academic Year Fall Term


Ms. Jerry Luckett
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Mon-Wed-Fri, 10:00 AM - 10:50 AM (8/26/2013 - 12/18/2013) Location: MAIN SMITH 120


This course is an analysis of the relationship among sport promotions, sales management and public relations strategies the sport manager uses. Students develop promotional strategies and applied exercises associated with real-life sport organizations in an effort to enhance the public relations and sales management efforts of the organization.